Pantone Declares ‘Marsala’ Color of 2015


Think wine, not veal. Redder than russet, browner than carmine, more mischievous than maroon. Today Pantone declares Marsala (18-1438 on your fandeck) the “hearty, yet stylish” Color of the Year. In the wake of picks including Radiant Orchid, Honeysuckle, Turquoise, and Mimosa, it would seem that 21st-century color trends are defined by a box of Crayola “bold colors” markers.

“Marsala enriches our mind, body, and soul, exuding confidence and stability,” said Pantone Color Institute directrice Leatrice Eiseman. “Much like the fortified wine that gives Marsala its name, this tasteful hue embodies the satisfying richness of a fulfilling meal, while its grounding red-brown roots emanate a sophisticated, natural earthiness.” Those eager to embrace the “naturally robust and earthy wine red” can purchase a a Pantone USB drive in Marsala or start stocking up on Pantone paint in the color of 2015, and Amazon sells the real stuff by the jug.

Publish date: December 4, 2014 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT