Frontline, Spotify Team Up on Playlist to Help Dogs Adjust to Being Alone Again

Vets warn of potential emotional problems when pets miss their owners

52% of people in the U.K. believe music is important to the well-being of their dogs Spotify/Frontline
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Products from Frontline help protect pets from fleas and ticks, and the brand is teaming up with Spotify to protect those same pets from feeling stressed as their owners begin to return to work.

The “If Dogs Could Talk” campaign, aimed at dog owners, includes a special playlist designed to calm dogs, as well as sponsorship of Spotify Original podcast My Dog’s Favourite Podcast, which is designed to keep dogs company with a mix of soothing music, speech directed at dogs and original sounds to provide comfort and alleviate stress.

Spotify said vets are warning of a potential increase in emotional problems when pets who have become used to their owners being home all the time are left alone, and two out of five owners expressed concerns for their dogs when the lockdown is lifted, while 42% said being home a lot less will confuse their dogs.

The streaming platform added that 52% of people in the U.K. believe music is important to the well-being of their dogs, with 46% saying that the animals “sing along” and 42% saying they wag their tails.

One out of five people in the U.K. said their pets have become more clingy when they leave the room since the coronavirus pandemic began, and the same percentage said they have noticed more restlessness.

On the bright side for dogs, one out of five people in the U.K. are giving them more pampering sessions.

Spotify said the five-hour playlist is designed to be played while owners are out of the house, adding that in between tracks, dogs will hear, “You’re a good boy. Did you enjoy that song? Shall we listen some more?”

Frontline vet expert Geoffrey Guyot said in a statement, “As lockdown eases, we will start going back to our usual activities, such as going back to work. Unfortunately, this means that many dogs will be left alone at home, which they might find stressful after spending so much time with their owners. Many of us listen to music to unwind and relax, and we wanted to extend those benefits to dogs, too, with our very own Spotify playlist.”

The full playlist includes:

  • Bob Marley and the Wailers, “Could You Be Loved”
  • The Shangri-Las, “Leader of the Pack”
  • Elvis Presley, “Hound Dog”
  • Fleetwood Mac, “Everywhere”
  • Tears for Fears, “Everybody Wants to Rule the World”
  • Player, “Baby Come Back”
  • Eagles, “One of These Nights”
  • Crowded House, “Don’t Dream It’s Over”
  • John Mayer, “New Light”
  • Daryl Hall and John Oates, “Rich Girl”
  • The Doobie Brothers, “What a Fool Believes”
  • America and George Martin, “Ventura Highway”
  • The Rolling Stones, “Wild Horses”
  • Billy Idol, “Eyes Without a Face”
  • Lenny Kravitz, “It Ain’t Over ‘Til It’s Over”
  • Elton John, “Rocket Man”
  • 10cc, “Dreadlock Holiday”
  • Ozzy Osbourne and Elton John, “Ordinary Man”
  • Tom Petty, “Wildflowers”
  • Suede, “Saturday Night”
  • Bruce Springsteen, “I’m on Fire”
  • Chris Isaak, “Wicked Game”
  • Stealers Wheel, “Stuck in the Middle With You”
  • INXS, “Never Tear Us Apart”
  • Bread, “Make It With You”
  • Electric Light Orchestra, “Livin’ Thing”
  • The Beatles, “Here Comes the Sun”
  • Don Henley, “New York Minute”
  • Radiohead, “Karma Police”
  • Sheryl Crow, “Strong Enough”
  • David Bowie and Paul Metheny Group, “This Is Not America”
  • Simple Minds, “Alive and Kicking”
  • The Cranberries, “Linger”
  • New Radicals, “You Get What You Give”
  • Christopher Cross, “Ride Like the Wind”
  • Prince, “Purple Rain”
  • Sting and Eric Clapton, “It’s Probably Me”
  • The Smashing Pumpkins, “Disarm”
  • Keane, “Somewhere Only We Know”
  • Pink Floyd, “Wish You Were Here”
  • Billy Joel, “My Life”
  • Foo Fighters, “Everlong”
  • Chicago, “If You Leave Me Now”
  • Counting Crows and Vanessa Carlton, “Big Yellow Taxi”
  • Bruce Hornsby and the Range, “The Way It Is”
  • Cat Stevens, “Wild World”
  • Red Hot Chili Peppers, “Under the Bridge”
  • Nirvana, “About a Girl”
  • Billie Myers, “Kiss the Rain”
  • Queen, “Heaven for Everyone”
  • Blind Melon, “No Rain”
  • Gerry Rafferty, “Baker Street”
  • Whitesnake, “Is This Love”
  • Stone Temple Pilots, “Creep”
  • Eric Clapton, “Change the World”
  • Inner Circle, “Sweat”
  • Big Mountain and Tom Lord, “Alge—Baby, I Love Your Way”
  • Ziggy Marley, “Love Is My Religion”
  • UB40, “Red Red Wine”
  • Johnny Nash, “I Can See Clearly Now”
  • The Maytals, “Pressure Drop
  • Yellowman, “Zungguzungguguzungguzeng” David Cohen is editor of Adweek's Social Pro Daily.
Publish date: June 1, 2020 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT