Fusion and Maker Studios Team Up With Cross-Platform Partnership

Will feature unscripted clips

Media company Fusion and online video network Maker Studios have joined together in a cross-platform partnership to theoretically expand the reach of both companies.

The partnership will include a "Maker Block" on Fusion’s television platform. Fusion provides a variety of news, pop culture and satire programming while Maker Studios is a leading distributor to millennial audiences. 

The Block will feature digital and traditional talent in a series of unscripted clips. Through themed projects, beginning with a "best of 2014," each series will utilize Maker’s focus on millennials and expand Fusion's digital presence through YouTube.

"Maker has an exceptional track record for identifying talent and content that resonates with millennials in the digital space," Isaac Lee, chief executive officer at Fusion, said in a statement. "We are thrilled to bring some of that content to our television audience."

Erin McPherson, chief content officer at Maker Studios, said, "Maker content aligns perfectly with Fusion’s approach to engaging a young, diverse and inclusive America, and we anticipate audiences will agree."

Founded in 2009, Maker Studios is a wholly owned subsidiary of The Walt Disney Company. Fusion is a two-year-old news, pop culture and satire TV and digital network.

Publish date: October 13, 2014 https://stage.adweek.com/digital/fusion-and-maker-studios-team-cross-platform-partnership-160741/ © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT