Garfield Turns 37, Receives New Mobile Games

Garfield's 37th birthday celebration includes two new games, as well as plenty of giveaways and sales from Animoca Brands.

Animoca Brands is celebrating Garfield’s 37th birthday in a big way, releasing two new games on mobile devices, while also offering users of existing Garfield games free in-game currency. Finally, some originally paid Garfield titles will be on sale (or even free) for a limited time.

The first new game, Garfield’s Epic Food Fight, is now available to download for free on Android. The match-three puzzle battle game challenges players to make matches with food symbols to help their team of heroes attack aliens. The game features 13 franchise characters at launch, including Jon, Liz, Nermal, Odie and more.

Meanwhile, Garfield Chef: Game of Food is now available for free on iOS. Another match-three game, Garfield Chef offers level-based gameplay, and sees players making matches with ingredients to prepare meals for Garfield. Levels become more challenging as players progress, and users have access to power-ups to help them out. Pooky, for instance, clears all ingredients in a chosen row and column, while a pot shuffles the board, and so on.

Until June 30, 2015, players of select Garfield mobile titles can claim gifts of free in-game currency worth approximately $5 for each game. This lineup includes Garfield’s Diner, Garfield’s Defense, Garfield’s Pet Hospital and many others.

In terms of sales, on June 19, 2015, iOS gamers will be able to download Feed Garfield, Feed Garfield HD and Garfield’s Escape for free, while Android players can download Garfield’s Escape Premium, Feed Garfield Premium and Home Sweet Garfield Live Wallpaper for free from now until June 19, 2015. Those three apps will be available for just $0.10 from June 20 to June 27, 2015. Finally, from June 19 to June 25, 2015, players on Amazon devices can download Garfield’s Escape Premium and Feed Garfield Premium for $0.99.

Animoca Brands has been developing and publishing Garfield mobile games since 2011. Those games have surpassed 45 million total downloads worldwide.

In a statement, Robby Yung, CEO of Animoca Brands, commented on this success:

Our partnership with Paws, Inc. to develop and publish Garfield mobile games has proved not only highly advantageous but also great fun. We’re absolutely delighted to have the fat lazy cat in our brand portfolio and we look forward to making plenty more games based on him and his companions.

Publish date: June 18, 2015 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT