It’s not uncommon for veterans of the daily newspaper world to transition to the realm of PR. But it’s a little more unusual when that leap involves a non-profit organization.
Geraldine Baum, who last month announced she was exiting as New York bureau chief for the LA Times, is the new vice president of communications and marketing for the Local Initiatives Support Corporation (LISC), which works to re-invigorate distressed neighborhoods. She will remain in New York and work in concert with more than two dozen satellite offices around the country. Per today’s press release:
Baum spent the last 23 years as a national and foreign correspondent for the Los Angeles Times stationed in Washington, New York and Paris. “LISC draws all facets of a community together—sometimes literally in one room—to make it better,” she said…
”They help create affordable housing. But housing needs tenants with jobs. Jobs are driven by education and good schools. Residents need access to supermarkets and safe parks. LISC has so often been the invisible but critical force that knits together all these parts.”
Since 1980, LISC has funded 277,000 affordable homes and the development of 44 million square feet of retail, community and educational space.
Previously on FishbowlLA:
LA Times Loses NY Bureau Chief Geraldine Baum