Global VP/Head of Content Partnerships Kay Madati Is Leaving Twitter Dec. 13

Matt Derella will assume his duties on an interim basis

Twitter global vice president and head of content partnerships Kay Madati will leave the company effective Dec. 13, to be replaced on an interim basis by global vp of revenue and content partnerships Matt Derella.

Madati revealed his departure in a series of tweets Sunday evening, saying that he was not sure what his next step would be, “but I’m ready for the time and space to be ‘still,’ before being open again to the ever evolving intersection of the tech, media and entertainment industry.”

He tweeted, “It has been a fast and furious sprint over my tenure here, and for me, in both my life and at the pinnacle of success that we have collectively achieved as a business, now seems a good time to pass the baton and allow this team to drive the business forward without me.”


Derella confirmed the move in a tweet of his own, saying that he and Madati would work together to find a permanent successor.


Madati joined Twitter in September 2017 from BET, where he had been executive vp of digital media.

He joined BET in September 2014 after serving as head of entertainment and media on Facebook’s global marketing solutions team.

In an internal memo anonymously shared via email, Derella said global head of partner solutions Lara Cohen; director, content sales, global content partnerships Laura King; global head of Twitter ArtHouse Stacy Minero; and head of U.S. content partnerships Laura Froelich will report directly to him.

Highlights from Madati’s portion of the memo follow:

“Twitter occupies a critical place in the world, and it has a particularly significant role to play at this crucial juncture in culture and global society. And so, I hope that you all continue to ’tilt at windmills’ and continue the seemingly impractical pursuit of ideals against the audacious vision of keeping the world informed and serving the public conversation. I, for one, will be watching and fervently cheering from the sidelines as you continue to change the world.”

“My last day at Twitter will be Friday, Dec. 13, and I fully intend to leave the way I came—with great enthusiasm and boundless energy. In the coming weeks, I’ll be working diligently with both the content partnerships leadership team and the customers leadership team to make sure that you are all set up for the success your hard work deserves.”

“I remain passionate about the evolving tech, media and entertainment space, and expect that I will eventually find my way to the next challenge or puzzle to solve/add value to in this ever-evolving industry.”


david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.
Publish date: November 24, 2019 https://stage.adweek.com/digital/global-vp-head-of-content-partnerships-kay-madati-is-leaving-twitter-dec-13/ © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT
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