GNC Chooses Edelman After Search

Vitamin and supplement retailer GNC has chosen Edelman as its AOR after a search that began last fall. The work won’t overlap with the financial comms services provided by Marketcom.

GNC went public in April and has seen its stock price rise nearly 80 percent according to EVP and CMO Jeff Hennion.

[via Ad Age]



Publish date: February 8, 2012 https://stage.adweek.com/digital/gnc-chooses-edelman-after-search/ © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT
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