By Today and GMA standards, ITV’s Good Morning Britain is a young pup. While the UK program’s network predecessors GMTV and Daybreak reach back to 1993, this particular incarnation was launched just last spring.
Nevertheless, in the TV business, it’s never too soon to tighten the belt, and so, per The Guardian, ITV has decided to close the program’s small New York office. From Tara Conlan’s item:
Good Morning Britain launched in April with four presenters – including BBC Breakfast’s former presenter Susanna Reid – after the producers spent time in the U.S. studying the success of such shows as Good Morning America.
However, it has reviewed its U.S. operations and decided to close its New York bureau as part of an efficiency drive.
One of the New York staffers, a producer, will relocate to ITV’s LA offices. For more on the battle between Good Morning Britain and BBC Breakfast, check out this earlier October 30 Guardian piece by Mark Lawson.