Google Reports $15 Billion in YouTube Ad Revenue in Its Latest Earnings

It's the first time Alphabet Inc. has revealed those figures

YouTube and Google logos
YouTube's ad earnings put it in a league of its own among streaming competitors. Sources: Youtube, Google

Alphabet Inc. said today its YouTube ad revenue for fiscal year 2019 was $15 billion.

“Our investments in deep computer science, including artificial intelligence, ambient computing and cloud computing, provide a strong base for continued growth and new opportunities across Alphabet,” Sundar Pichai, CEO of Alphabet and Google, said in a statement.

YouTube ad revenue, which the company revealed for the first time during its earnings call today, has grown exponentially, increasing from $8 billion in fiscal year 2017 and $11 billion in fiscal year 2018.

Of the $15 billion, $4.7 billion came in the fourth quarter of last year. YouTube is in a league of its own when compared with its streaming competitors. Hulu, for example, reported nearly $700 million in ad revenue last year and $1.3 billion in subscriber revenue.

@SaraJerde Sara Jerde is publishing editor at Adweek, where she covers traditional and digital publishers’ business models. She also oversees political coverage ahead of the 2020 election.
Publish date: February 3, 2020 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT