Gowalla Says Goodbye

Location-based startup Gowalla has closed its doors, according to a post on the company’s homepage. The company had been winding down since its acquisition by Facebook in December 2011.

“We know how much many of you loved Gowalla. It’s been the highlight of our lives as we’ve built it with your help over the past two years. As we move forward, we hope some of the inspiration behind Gowalla — a fun and beautiful way to share your journey on the go — will live on at Facebook,” wrote founder Josh Williams in a blog post.

He and fellow co-founder Scott Raymond made the decision to sell the company after seeing the improvements to Facebook’s timeline at the F8 developer conference. The team moved from its Austin, TX headquarters to California with the promise to Gowalla’s reported 600,000 users that all their data had not been sold to Facebook, but could be easily transferred.

Now when users visit the homepage, they will see this message:

The terms of the sale were not disclosed, but Jason Calacanis, an early investor, said the deal involved more stock and compensation packages for the team than cash. “The founders and lead investors get to make these decisions,” he wrote. “They did their best to get a great sale and instead they got an OK one. That’s life.”

Gowalla leaves behind competitor Foursquare as the reigning location service. Facebook users can still check in with Facebook Places from their mobile phones or add a location to their statuses when they update their timelines.

Publish date: March 12, 2012 https://stage.adweek.com/digital/gowalla-shut-down-facebook/ © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT