When Facebook users like brands’ pages, that sentiment may not be permanent, as research from GlobalWebIndex indicated that 30 percent of Facebook users between the ages of 16 and 64 have unliked or unfollowed brands, with that figure rising to 38 percent among users aged 16 through 24.
Other findings by GWI included:
- 45 percent of Facebook users have visited the pages of companies, brands or products.
- 40 percent have liked or followed new products or brands.
- 25 percent have posted positive comments on those pages.
- 13 percent have posted negative comments on those pages.
Readers: Did any of GWI’s findings surprise you?