Hail to the Redskins During the 2020 NFL Draft (Virtually, of Course)

The football team and 7-Eleven are teaming up on the experience

"Voice of the Redskins" Larry Michael will host Washington Redskins
Headshot of David Cohen

The Washington Redskins joined the list of National Football League teams planning virtual events for the 2020 NFL Draft in the wake of the coronavirus pandemic.

The Redskins will kick off the proceedings on the club’s social media channels (Facebook, Instagram, Twitter and YouTube) starting Thursday, April 23, with live coverage of the first round and analysis. The same applies to rounds two and three Friday, April 24.

For the remaining four rounds Saturday, April 25, the Redskins’ Virtual Draft Experience Presented by 7-Eleven will feature live coverage, exclusive fan giveaways and interviews with coaches and players.

Head coach Ron Rivera, quarterback Dwayne Haskins, vice president of player personnel Kyle Smith, former cornerback Fred Smoot and celebrity fans will take part from the safety of their homes, and “Voice of the Redskins” Larry Michael will host.

Fans can register here, free-of-charge.

Rivera said, “We hope the NFL Draft will be a source of joy and excitement for fans who welcome some distraction during these extremely challenging times. The Virtual Draft Party is meant to be a celebration that will create a sense of unity for Redskins fans as we continue this fight together, while understanding that we have a responsibility to do the right thing by not celebrating together physically.”

7-Eleven senior vp and chief marketing officer Marissa Jarratt added, “7 Eleven stands committed to providing customers with what they want, when and where they want it. That’s why 7-Eleven is offering Redskins fans craveable food like pizza and wings, beer in participating markets and other items to enjoy during their Virtual Draft Parties. Items are available for pickup in-store or via free, contactless delivery using the promo code FREE4U upon checkout.”


david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.
Publish date: April 6, 2020 https://stage.adweek.com/digital/hail-to-the-redskins-during-the-2020-nfl-draft-virtually-of-course/ © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT
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