Harper’s Bazaar Partners with Bravo on The Fashion Show

(Photo: Bravo / NBC Universal)

Following in the footsteps of Elle (Project Runway, Stylista), Allure (Shear Genius), and Marie Claire (Running in Heels), Harper’s Bazaar is dipping its toe into the murky, possibility-laden waters of reality television. The fashion monthly is the “official magazine partner” of The Fashion Show, Bravo’s new Project Runway replacement hosted by multi-talented designer Isaac Mizrahi [subliminal message: go buy whimsical Liz Claiborne separates!] with co-host Kelly Rowland and judge Fern Mallis, queen of fashion week and senior VP at IMG.

Described by Bravo as a “fashion creative competition series,” The Fashion Show follows 15 designers that range in age from 22 to 38 as they compete for a chance to have their designs sold in the retail market and win a $125,000 prize. Harper’s Bazaar comes in on the show’s version of Top Chef quickfire challenges, but this time, jicama will (probably) not be involved. Preceding each weekly elimination challenge, contestants will face off in a “Harper’s Bazaar Mini Challenge,” judged by the magazine’s special projects director Laura Brown. The Fashion Show premieres on Bravo on May 7, but you can get a sneak peek at the 15 designer/contestants—one of whom sports a raspberry beret, the kind you’d find in a secondhand store—in the below video.

Publish date: April 3, 2009 https://stage.adweek.com/digital/harpers-bazaar-partners-with-bravo-on-the-fashion-show/ © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT