Here Are 4 Different Reactions to Jack Dorsey Reportedly Being Back as Twitter CEO

Excited, meh, worried and 'finally'

Headshot of Christopher Heine

It appears Jack Dorsey, Twitter's interim CEO and co-founder, will be back in charge at the social-media company soon. Re/code reported the development on Wednesday, seemingly ending Twitter's executive search that began when former chief Dick Costolo stepped down in June.

San Francisco-based Twitter declined to comment. It would be an interesting move by the company considering it fired Dorsey from the same position in 2008.

At any rate, we did a quick poll of four marketers and industry watchers to gauge advertiser and tech-world reactions. 

Check them out:

1. Aaron Shapiro, CEO of digital ad agency Huge, greatly approves of the idea:

"When Twitter first made public their plans to place him as interim CEO, I thought it was a smart move because he's a product guy, and the company could benefit from someone with that mind-set. Not only does Jack have the vision required to keep Twitter evolving, but he cares deeply about the product itself—something that the industry as a whole as well as Twitter itself—needed."

2. Matt Rednor, CEO at Decoded Advertising, was more "meh" about the news:

"It's a positive step and might satisfy Wall Street for now, but it won't impact the ad community that much. We follow consumers who don't care who the CEO is, and if they continue to flock from the platform then we will, too."

3. Anand Sanwal, CEO of venture capital database CB Insights, worries about potential conflict with mobile payments app Square, which Dorsey also leads:

"With Square rumored to be going public, it will be interesting to see the reaction to Jack potentially being the CEO of two public companies. Twitter is in need of some [tender, loving care], and Square is an emerging company in a very competitive space. Running one of these businesses is hard enough. Running two companies like this is not something there is a lot of precedent for."

4. Brian Wieser, a Web advertising-focused research analyst at Pivotal Research Group, concurred with Sanwal about potential problems with a Square-Twitter balancing act, but he mentioned that investors may be relieved simply because someone notable is back running the show:

"I think there are many on Wall Street predisposed towards the notion that keeping founders involved with earlier stage companies is a good thing, but others will be concerned about any split of time between companies. I think overall investors will be happy to see resolution, as absence of clarity of leadership structure is certainly a negative factor for the stock."

@Chris_Heine Christopher Heine is a New York-based editor and writer.
Publish date: September 30, 2015 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT