Here Are 6 Intriguing Digital Marketing Stats From Last Week

From AI hype to scary YouTube trailers

It's been another busy week in digital marketing. - Credit by Source: Getty Images
Headshot of Lauren Johnson

This past week, Facebook and LinkedIn both revealed new numbers and stats about holiday shopping, even though Halloween is just a day away.

Here are six data points that stuck out to us this week.

1. Scary clips
What was the No. 1 scary video trailer watched on YouTube during October? Stephen King’s It reboot.

Since posting the trailer in July, the Warner Bros. clip has been watched more than 26 million times. Click here to see what other movies made YouTube’s list of most-viewed trailers.


2. Tis the season

It’s still October, but the holiday season is already in full swing for retailers and consumers are expected to spend 51 percent of their shopping budgets online this year, according to data from Deloitte. Additionally, 44 percent of people plan to shop from mass merchants.

When asked what they look for in picking a retailer, 79 percent of online shoppers said that they looked for ease of searching as opposed to 64 percent of in-store shoppers.

Check out all of Deloitte’s findings here.

3. Is AI overhyped?

Artificial intelligence is one of the hottest terms in digital marketing, but only 42 percent of 300 marketers surveyed said that they plan to implement AI, according to a new study from Resulticks.

Another 40 percent of marketers said that they felt “skeptical when they see or hear the term,” and 47 percent of respondents said that AI is more hype than reality.

4. Secret job hunters

Since launching a feature called Open Candidates a year ago, LinkedIn says that it is now used by 10 million users.

The feature lets users privately let recruiters know that they are open to new opportunities without broadcasting it to their network.

LinkedIn also plans to add more personalized suggestions and stats that show how much attention job seekers receive from recruiters on the site, said group product manager Vidya Chandra.

5. Facebook is taking on Slack

One year after launching Workplace by Facebook, the social network said that 30,000 organizations are now using its work-management tool. What’s more, more than one million groups have been created in Workplace by Facebook.

6. Pivot to … pictures?

Arkadium, a content tool that helps publishers like CNN and the Washington Post boost engagement on stories, found that 85 percent of millennials were likely to finish reading a story if it included visuals. Another 82 percent of millennials said they would return to news sites that regularly include visuals.

So, why are millennials memorized by images?

“With the rise of platforms like Instagram, millennials are used to digesting news and information with a visual as opposed to a lot of text,” Jessica Rovello, CEO and co-founder of Arkadium told Adweek’s digital media reporter Sami Main. Click here to read more about the findings.


@laurenjohnson lauren.johnson@adweek.com Lauren Johnson is a senior technology editor for Adweek, where she specializes in covering mobile, social platforms and emerging tech.
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