There’s a new top tweet in town—and this year, not one of the 10 most popular tweets of the year came from a brand.
In 2017, Barack Obama was No. 1 with his response to violence in Charlottesville, Va. This is according to social media analytics firm Talkwalker, which found Obama had three of the most popular tweets of 2018. And, in perhaps an optimistic note for mankind, the firm said none of the highest-performing tweets included negative content this year (although, to be fair, there is some salty language).
"No one is born hating another person because of the color of his skin or his background or his religion…" pic.twitter.com/InZ58zkoAm
— Barack Obama (@BarackObama) August 13, 2017
Talkwalker bases its list on the English language tweets that generate the most engagement, which means likes and retweets. It also only allows one post per user, so two of Obama’s tweets, while technically more popular, did not make the list.
The firm found micro-influencers in particular—or, you know, regular people—had a good year with five of the top 10 tweets coming from users with 10,000 followers or less. In addition, seven of the top 10 included visual elements.
Wendy’s—although technically @carterjwm—was No. 2 on the 2017 list thanks to #NuggsForCarter. And while the list this year was brand-less, it can perhaps provide some inspiration for 2019:
Coming in at No. 10 is this photo of a puppy in a seatbelt from @lyss121, which had 1.7 million likes and retweets.
My sister snapped me this, but I feel like it deserves to be seen by so many more ???? pic.twitter.com/p5QqXgjVPt
— Alyssa (@lyss121) March 21, 2018
Coming in at No. 9 is a video of a magic trick in a pediatrician’s office from @kostka_chris, which garnered 1.74 million engagements and had more than 30 million views.
lemme bless y’all with this video pic.twitter.com/lwUIY3rwPj
— captain chris ⚓️ (@kostka_chris) May 22, 2018
No. 8 came from actor Chris Evans, who posted a tweet about his gratitude after he finished filming Avengers 4, which will come out in April 2019. Talkwalker said the post had 1.78 million interactions.
Officially wrapped on Avengers 4. It was an emotional day to say the least. Playing this role over the last 8 years has been an honor. To everyone in front of the camera, behind the camera, and in the audience, thank you for the memories! Eternally grateful.
— Chris Evans (@ChrisEvans) October 4, 2018
Twitter user @curledbitch can now claim to have bested @ChrisEvans with the No. 7 tweet of 2018, which is this duckling video, which garnered 1.83 million likes and retweets.
who the fuCK CHANGED THE SOUND LMAOOOO pic.twitter.com/liyHdtzoci
— lucy,, (@curledbitch) October 15, 2018
@Spokesmayne, who might be the first legit micro-influencer on the list, came in at No. 6 with the video of his sister giving the Grinch an onion. It had nearly 1.9 million engagements—and 17.5 million views.
My sister brought the Grinch an onion yesterday and I about died ???????????? pic.twitter.com/BJn7mypxOz
— Spokesmayne (@Spokesmayne) December 1, 2018
@chloecopley_05’s video of an empathetic dog was No. 5, with 1.91 million engagements and nearly 20 million views.
my dog has ear medicine she needs and the other one also thinks he needs it too.. nobody has the heart to tell him it’s pretend.. pic.twitter.com/Vshe7dhl3b
— chloe copley (@chloecopley_05) September 12, 2018
Then came Obama at No. 4 with a tweet about young people changing the world. It had 2.06 million engagements.
Young people have helped lead all our great movements. How inspiring to see it again in so many smart, fearless students standing up for their right to be safe; marching and organizing to remake the world as it should be. We've been waiting for you. And we've got your backs.
— Barack Obama (@BarackObama) February 22, 2018
Upon the death of Stan Lee, the co-creator of superheroes like Spider-Man, Iron Man and Black Panther, his account tweeted the No. 3 post of the year, which received nearly 2.5 million interactions.
— stan lee (@TheRealStanLee) November 12, 2018
Coming in at No. 2 is a video of an iguana falling off a table from @connerhallmark, which was viewed more than 26 million times and also had nearly 2.5 million engagements.
Dinner date didn’t go as planned pic.twitter.com/BwBIOBzY7Z
— conner hallmark (@connerhallmark) November 28, 2018
The No. 1 tweet of 2018 (at least according to Talkwalker) came from Korean boy band BTS and its response to the Drake-inspired #InMyFeelingsChallenge, which went viral over the summer. Or so I am told.
— 방탄소년단 (@BTS_twt) July 23, 2018