A Year Out From Release, Star Wars Is Already Killing It in Social Media

Throwback Instagram video hints at the digital deluge to come

Headshot of Christopher Heine

Marketing for Star Wars VII—in an age of social and experiential media—is going to be fun to watch before the film hits theaters in December 2015.

Take the entertainment franchise's Instagram account, which last week posted a late 1970s TV spot offering an action-figure collector's case with all of the movie's early characters ("and Snaggletooth!," the clip proclaims). The film's social team last week posted the old commercial as part of throwback Thursday—or #TBT—and quickly received 21,500 likes and nearly 500 comments.

And with virtual reality (VR) seemingly ready to make a splash next year, one can only guess what Stars Wars may be able to do by combining outtakes and trailers with emerging VR headsets like Oculus Rift and Samsung Gear VR. Such cool, new-media endeavors could only be bolstered through channels like Facebook, Twitter, Instagram, Twitter and YouTube.

At any rate, Star Wars' two-dimensional throwback video on Instagram was good enough for the No. 1 slot on the Adweek/Shareablee weekly chart in the movie category for Dec. 8 to Dec. 14. The multimedia infographic below features eight categories (auto, beauty, consumer electronics, retail, fashion, celebrity, sports leagues and TV shows), which appear every week. Two wildcard niches are always sprinkled in, and we've chosen movies and TV channels for this week's edition.

Check out Star Wars' and the other winners' 15-second clips while seeing what kind of reach the brands achieved.

@Chris_Heine Christopher Heine is a New York-based editor and writer.
Publish date: December 17, 2014 https://stage.adweek.com/digital/heres-why-star-wars-going-kill-it-social-media-162002/ © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT