Hillary Clinton Is Such a Tease

Hillary Clinton certainly knows how to play the keep ‘em guessing game, doesn’t she?

The Secretary of State is one of the most popular politicians in the country and the overwhelming favorite for the 2016 Democratic Presidential nomination. She knows how valuable her brand is, and she’s not afraid to dangle a big carrot in front of reporters’ noses.

She’s long insisted that she plans to step down after the election and repeatedly claimed to have no interest in running for the country’s highest office again (we can hardly blame her). But a recent Wall Street Journal interview (subscribers only, sorry) has the political classes chattering about the possibility of big future moves from a woman with more political capital than anyone else around.

Some choice takeaways from the interview:

  • Hillary calls herself a representative of the “American brand” engaging in “public diplomacy”
  • She loves the fact that her job doesn’t require her to blow dry her hair
  • Regarding a 2016 run, she has officially “ruled it out.”
  • She plans to step down if President Obama wins re-election, but says “A lot of people have talked to me about staying.”

And—here’s the big one—she calls the prospect of her staying with the administration “unlikely.”

Sounds like a “maybe” to us–and we all know the distance between “maybe” and “definitely” is very, very small.

OK, we’ll say it: Hillary is an undisputed master of political PR. We’ve always been big fans of the “refuse to answer the question” strategy, and we just don’t see her star dimming anytime soon. Will she follow her husband into the worlds of advisory work and philanthropy? You know, we don’t know if she would take to that role as comfortably as he has.

We do know one thing, though: Wherever she goes, a throng of journalists will follow–drooling.

@PatrickCoffee patrick.coffee@adweek.com Patrick Coffee is a senior editor for Adweek.
Publish date: October 25, 2012 https://stage.adweek.com/digital/hillary-clinton-is-such-a-tease/ © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT