Hotel CEO on Airbnb: ‘We Wish We’d Thought of It’

Well, yeah. If you have any hospitality or “sharing economy” clients, you’re going to want to check out this interview with Choice Hotels CEO Steve Joyce, which ran on Bloomberg yesterday.

Given the fact that Airbnb recently decided to change course and (sort of) “play nice” with New York attorney general Eric Schneiderman, this looks like a “next step” in the conversation between traditional service providers and their “disruptors.” In that story, an Airbnb spokesperson said “We need to work together on some sensible rules.” Flash forward to yesterday:

(If you can’t see this video, you might need to click the top link. It’s being difficult.)

A key quote:

“We love this new collaborative approach…and we’re trying to figure out how to take advantage of it.”

Sounds like capitulation, doesn’t it?

Joyce argues that the businesses serve different demographics, but he gets that the Millennials, who “take over in ’17,” are far more likely to look for lodging via such “sharing” providers.

It’s true that Joyce doesn’t represent the high-end — which means that his company is competing even more directly with the Airbnb customers who want cheap space and not a “cookie cutter hotel.” So it makes sense that Choice is quicker to play cool with the competitor than, say, The Four Seasons.

On to the next question: when do the upstarts become the establishment? And who will disrupt the disruptors?

@PatrickCoffee Patrick Coffee is a senior editor for Adweek.