How Long Will It Take to Read This Instant Article on Facebook?

The social network is now providing estimates

Facebook is providing estimated read times for Instant Articles - Credit by TimArbaev/iStock
Headshot of David Cohen

TL;DR? Facebook will now tell people if that’s the case, at least when it comes to Instant Articles.

The social network is now displaying read time, or the estimated time it would take someone to read, under the links for Instant Articles in News Feed or in its flagship iOS and Android applications.

A Facebook spokesperson said the feature is debuting in English—more specifically, for Instant Articles in English and users with their device languages set to English.

Thank you to Coffey & Tea managing director Meg Coffey for the tip and screenshots. David Cohen is editor of Adweek's Social Pro Daily.
Publish date: June 13, 2018 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT