How Much Are Your Social Media Connections Worth?

So you have a huge number of followers on a specific social media platform. Congrats. Now what?
Well, we’ve all been led to believe that followers=money. But is that true? PaidContent’s Tameka Kee takes a look at what that’s actually worth.
Kee argues that having hundreds of thousands of followers on Twitter isn’t worth any money because it’s not “a proven direct-sales channel.” We agree to some extent, but then again while Barack Obama’s Twitter account didn’t win him the election, it certainly didn’t hurt and the publicity he got was probably worth millions.
Kee also notes that having a million subscribers on YouTube is worth “tens of thousands of dollars in monthly income” to at least one auteur.
Of course, the key to the whole social media thing is maybe just make something good.

Publish date: April 9, 2009 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT