How Personal Is Time Inc.’s Personal Magazine?

When they announced back in March that they were launching a customizable magazine, most journalist were a little dubious of Time Inc. new venture. Now out with its first test run of 31,000 copies, journalist Bill Mickey reviews Mine, review his personal magazine from Time Inc.
The first thing he notes is that he felt constrained by the choices that were suppose to tailored to his interest. The only magazines to draw articles from were Travel + Leisure, Golf, In Style, Money, Real Simple, Sports Illustrated, Time, and Food & Wine.
He chose article from Real Simple, Food & Wine, In Style, Sports Illustrated, and Golf. The result was a 36 page magazine drawn from content published in these magazines between the years of 2007-2009. The articles were literally taken from the magazine themselves, leaving “breaking pieces” that were woefully out of date. “A ‘breaking news’ infographic points readers to Euro 2008 online coverage,” writes Mickey “And a profile of LPGA golfer Natalie Gulbis is a follow-on from her 2007 Evian Masters win.” Further users can not choose topics from the magazine. As Mickey points out, though he likes sports, SI still covers a wife array of topics. The articles in Mine are selected by a group of editors for the reader, so you still may not receive a magazine that does not specifically speak to your particular interest in that area.
Check out the pictures of Mickey’s Mine after the jump.

Publish date: April 16, 2009 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT