How These Marketers Confront the Challenges of Digital Transformation

At SXSW we sought solutions to digital demands

- Credit by Video: Josh Rios/John Tejada; Editor: Breana Mallamaci
Headshot of Chris Ariens

At the South by Southwest Interactive conference earlier this month, Adweek partnered with Accenture Interactive to try and find the solutions to some of today’s biggest challenges brought on by digital transformation. Over the next three weeks we’ll share some of those findings and provide actionable advice for your agency, brand or company.

Here, we talk to brand marketers from Pandora, The New York Times, National Geographic, Land O’Lakes and more who discuss the challenges they face.

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@ChrisAriens Chris Ariens is the managing editor and director of video at Adweek.
Publish date: March 28, 2018 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT