How to Watch and Stream Super Bowl LIV

Whether you're here for the Big Game or only the ads

Watch it, stream it, meme it: There are loads of ways to enjoy Super Bowl 2020.
Watch it, stream it, meme it: There are loads of ways to enjoy Super Bowl 2020. Sources: Getty Images, Unsplash
Headshot of Mónica Marie Zorrilla

If you don’t have $10,000 for tickets, hotel and travel accommodations to Super Bowl 54, maybe you have enough time and money to spare for one of the three unique Super Bowl experiences (by Lowe’s, Bolt24 or Bud Light).

Or, you can pick an alternate route and watch the game with family and friends at home or at a local watering hole. Here’s how you can view the game in multiple ways and on multiple devices:

Ye Olde Cable

If you still haven’t cut the cord with your antenna or cable service, you can watch high-quality streams on Fox (in English) or Fox Deportes (in Spanish) on public-access or local cable and through services such as Dish, Comcast Xfinity, Verizon Fios and DirecTV.

Streaming sensation

NFL Digital: Free to stream on any device (NFL app on smart phones, tablets, connected TV devices), as well as on the official NFL site.

Fox Sports and Fox Deportes Digital: The Fox Sports app and Fox Now app are available on iOS and Android mobile devices, as well as Roku, Amazon Fire TV Stick, Apple TV, Android TV, Xbox One and the newest models of Samsung smart TVs. The game will be free and compatible to stream on most devices in 1080 pp (excluding the PlayStation4 and Samsung Smart TV). For the first time ever, Fox will be broadcasting the Super Bowl in 4K ultra-high definition, but only a few devices will be able to display the broadcast in 4K. Those are the fifth-generation Apple TV, the Roku TV 4K and the Fire Stick 4K. English and Spanish feeds are available. (UPDATE: Fox and Roku’s contract faceoff could result in the Fox Sports and Fox Now apps being removed from Roku ahead of Sunday’s game.)

Yahoo Sports: Free to stream on smart phones and tablets through the mobile website and app. English and Spanish feeds are available.

San Francisco 49ers’ and Kansas City Chiefs’ mobile properties: Free to stream on smart phones and tablets.

Hulu (with live TV), FuboTV, Sling TV and YouTube TV: Super Bowl Sunday might be the perfect excuse to sign up for a free trial for these streaming services. Each free trial typically last for seven days (excluding any special promotions). Remember to cancel the subscription if you don’t plan on using it anymore after your trial week.

Pro tip: If you do not reside in the United States or find yourself abroad during the Big Game, you can get around that hurdle and stream the game from the NFL, Yahoo Sports, Fox Deportes or Fox Sports website with the help of a VPN. 

Meme fever

If you want to stay current with the game (and all the new memes it will inspire), but somehow find yourself incapable of streaming the Super Bowl—or incapable of mustering the effort to stream it—you can abandon watching the broadcast completely and scroll through social media. Stay on the lookout for relevant hashtags (and follow your favorite Adweek reporters and our official Twitter account for some ad-heavy coverage)!

Ads only

If you’re one of the approximately 53% of Americans who would be disappointed if the Super Bowl went commercial free, or if you’re one of the many Americans that couldn’t care less about football (but are invested in seeing the marketing extravaganza of the year), you’re in luck: an ad tracker and a complete list of every Big Game ad for you to watch at your leisure before, after or during the championship.

@monicroqueta Mónica is a breaking news reporter at Adweek.
Publish date: January 30, 2020 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT