IHeartMedia’s NYC Outpost Is Modular and Modern

A radio broadcasting and out-of-home advertising company, iHeartMedia is thriving in an era of streaming services and banner ads. The cheekily named company—formerly Clear Channel Communications—knows that the devil is in the details, taking great care to ensure it's seen as a forward-thinking startup within a 30-year-old company. With that in mind, iHeartMedia chairman and CEO Bob Pittman enlisted his Burning Man buddy, designer Michael Beneville, and A+I architects to design his New York digs that would cater to a 21st-century media company. Beneville was eager to deliver.

"I wanted to create a design that we could export to hundreds of other iHeartMedia offices across the country," he said. "The concept should work in a traditional office space, a strip mall, a warehouse—effectively, we bring the cool to any space. It's a straightforward kit of parts that's scalable. It's not a cruise ship. It's a battleship."



Publish date: October 27, 2015 https://stage.adweek.com/digital/iheartmedia-s-nyc-outpost-modular-and-modern-167769/ © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT
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