Listeners Pick Radio Station’s New Voice

Good idea? Bad idea? Regardless of which side of the argument you choose, there’s no doubt this is a sign of the Internet, American Idol and crowd-funding times.


The new promo-voice of Toronto radio station 88.1 FM (a.k.a. Indie88) is Jennifer Mercer. She was announced on-air this morning after the station narrowed down submissions to five finalists and then asked the listening public to vote:

Jen is a Torontonian who has held a variety of part-time jobs, including being a Katy Perry impersonator – a job she said she is anxious to put behind her now that she’s won. She’s also a copywriter, graphic design professor, voiceover artist and plays in a band.

“Thank you SO much for this wonderful opportunity. I’m beyond touched that people would vote for me to work at my dream job,” Jen said after finding out that she had won.

She means dream part-time job… The position is contracted for a year at a rate of $1,000 per month.

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@hollywoodspin Richard Horgan is co-editor of Fishbowl.
Publish date: October 27, 2014 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT