Women are embracing more personalized, speedy and seamless customer experiences. New research from PopSugar found that while in-store shopping is still king in some areas—90 percent of women still purchase their groceries in-store, for example—online is steadily gaining traction in others, including apparel and accessories (63 percent of women make these purchases online), beauty and personal care (54 percent) and consumer electronics and tech (59 percent). That said, a whopping 94 percent of women are at least somewhat interested in in-store experiences beyond just shopping.
“These findings emphasize the increased importance that content, curation and customization have to retailers who wish to increase loyalty among younger female shoppers,” explained Rob McLoughlin, vp, PopSugar Insights. “As retailers continue to seek new and innovative ways to entice shoppers, brands that invest in delivering helpful content, creative in-store experiences, personalized products and employ a customer-first service model are those that are poised to succeed.”