Inside Facebook’s top stories of 2014: Part I


2014 was a whirlwind year for Facebook, full of successes (quarterly revenue kept growing year-over-year) and a few flops (the Facebook Messenger saga).

Here’s a look at some of our top stories from the first six months of the year.


1/2 — 5 predictions for Facebook advertising in 2014

1/8 — Facebook page template & tips for 2014

1/9 — Changes coming to Facebook ads on April 9

1/21 — News Feed algorithm tweak: Status updates from pages moving down


2/10 — Facebook adds Pages to Watch to insights

2/13 — 10 first reactions to Facebook Paper

I’ve used it for about 45 minutes today and I don’t think I’ll ever go back to the old app. You learn the gestures in minutes; it’s really easy to skim and find and explore; and it is quick and joyful.  At this moment, it’s the top featured app on the app store and it has more than 2,500 reviews – and 4.5 out of 5 stars. Let’s see if the enthusiasm wanes over the next weeks and months or if the momentum continues to build. I expect we’ll hear some multi-million numbers in the next few days.

2/19 — Facebook acquires WhatsApp for $16 billion

2/24 — Facebook to close unpopular email service


3/11 — Facebook pages redesign puts focus back on News Feed content

3/26 — Infographic: Guide to Facebook News Feed image sizes

3/31 — Why brands need to quit complaining about Facebook reach & advertising

Those who are responsible for social marketing need to accept Facebook for what it is now, not what it was a year ago or five years ago. Facebook is not a solution where you’ll have the message in front of 100 percent of your hard-earned fans, or even 50 percent. But in terms of a freemium platform? It’s pretty awesome.


4/1 — Top 25 Facebook pages: April 2014 — Shakira is now Facebook’s most-liked person

4/10 — FTC approves $19B Facebook-WhatsApp deal — with a caveat

4/28 — 7 reasons why pages should stop complaining about Facebook reach

Facebook, Google+, Instagram, and Twitter are never an “or” alternative 

They are different and complementary, not opposed to each other. Facebook has some of the best targeting options for businesses. For some of us, leaving Facebook in order to rely solely upon Google AdWords targeting capabilities would be business suicide. Look at Facebook as a component of your strategy, not the whole thing. If most of your audience is on Pinterest, or Google +, focus more energy there, but why leave the place where the people you need to reach are spending most of their time? 

4/30 — Facebook gives users more options for login, app permissions


5/5 — Facebook launches new video metrics

5/7 — Facebook’s organic reach is declining — what do you need to do?

5/22 — New addition: menus for restaurant Facebook pages

5/28 — Facebook: News Feed algorithm change only affects Open Graph actions


6/2 — What Facebook Audience Insights really means for advertisers

6/4 — WhatsApp: 5 things Co-Founder Brian Acton said about the Facebook deal

When comparing Facebook Messenger and WhatsApp, Acton said that Facebook has agreed to keep them “separate, but equal,” and notes that they are still different modes of communication:

“I think, as they will continue to operate independently, each will continue to experiment in its own way with features and capabilities. Over time, if something is supremely successful, I would expect both platforms to support it. Facebook, I think, recently offered some video and camera capabilities that we’ve already had. Hell, iMessage is adding stuff. A lot of times, people copy from each other.”

6/5 — Facebook comes clean about organic reach; why don’t you see every story?

There is now far more content being made than there is time to absorb it. On average, there are 1,500 stories that could appear in a person’s News Feed each time they log onto Facebook. For people with lots of friends and Page likes, as many as 15,000 potential stories could appear any time they log on.

As a result, competition in News Feed — the place on Facebook where people view content from their family and friends, as well as businesses — is increasing, and it’s becoming harder for any story to gain exposure in News Feed.

6/9 — Facebook’s latest messaging app: Slingshot

6/23 — Facebook changes News Feed algorithm to reflect video usage

6/30 — Does Facebook’s ‘Boost Post’ button work?

Part II, featuring the top stories from July through December, will be posted Tuesday.

Readers: What do you think was the top Facebook story of the year?