Instagram announces 300M active users, verification badges for celebs


Instagram announced Wednesday morning that there are now more than 300 million people using the Facebook-owned photo sharing app. The app will also include — similar to Facebook — verified badges for celebrities. Instagram has been working to make the experience better for those 300 million users, deactivating several spammy accounts.

Instagram CEO Kevin Systrom announced the milestone in a blog post:

We’re proud to announce that there are now more than 300 million Instagrammers. Over the past four years, what began as two friends with a dream has grown into a global community that shares more than 70 million photos and videos each day. Instagram is home to creativity in all of its forms, a place where you can find everything from images of the Nile River to the newest look from Herschel Supply or a peek inside the mind of Taylor Swift.

We’re thrilled to watch this community thrive and witness the amazing connections people make over shared passions and journeys.

Here are the updated stats for Instagram:

  • 300 million monthly active users
  • More than 70 percent of users are outside the U.S.
  • More than 30 billion photos shared
  • 2.5 billion likes daily
  • 70 million photos updated daily

The verified badges for celebrities and public figures will roll out over the next few days.

Readers: How else could Instagram be improved?

Publish date: December 10, 2014 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT