Instagram Begins Small Global Test of Instagram Shop Tab

It will bring users to the current ecommerce destination under Explore

The plan is still to roll out Instagram Shop later this year - Credit by Instagram
Headshot of David Cohen

Instagram will begin running a “small global test” of the Instagram Shop tab Tuesday.

The Facebook-owned photo- and video-sharing network said when it introduced Facebook Shops in May that Instagram Shop would begin rolling out in the U.S. this summer.

Instagram said that during the test, the Shop tab will bring users to the shopping destination that currently exists under its Explore tab, and not to the new Instagram Shop that was discussed in May.

The plan is still to roll out Instagram Shop later this year.


david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.
Publish date: July 7, 2020 https://stage.adweek.com/digital/instagram-begins-small-global-test-of-instagram-shop-tab/ © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT
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