Instagram Direct Messages Can Now Include GIFs

Giphy is powering the feature

Say it with GIFs Instagram
Headshot of David Cohen

GIFs can now be added to messages on Instagram Direct.

Instagram said in a blog post that tapping the new GIF button in the composer bar in any message thread will bring up a library of trending GIFs, powered by Giphy.

GIFs can also be searched by keyword or phrase.

Or people can tap “random” after typing in the search bar to include a random GIF with their message.

The feature is available to all iOS and Android users. David Cohen is editor of Adweek's Social Pro Daily.
Publish date: September 21, 2018 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT