Instagram began rolling out Instagram Shop for users in the U.S. this week. This feature allows you to browse photos and videos that contain products that can be purchased within the photo- and video-sharing application. Our guide will show you how to access and use Instagram Shop.
Note: These screenshots were captured in the Instagram application on iOS.
Step 1: Tap the magnifying glass at the bottom of the screen.
Step 2: Tap the “Shop” icon near the top of the screen.
From there, you can tap on an image or video to see all of the products in that photo or video that are available to purchase. You can purchase an item without leaving the Instagram app using the Checkout feature that was released last year.