Instagram Is Tinkering With Hashtags That Aren’t Displayed in Captions

It is also testing a geofencing capability for posts and Stories

Is Instagram testing a way to take some of the clutter out of captions? - Credit by 3dts/iStock
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Instagram appears to be testing two potential new features: the ability to add hashtags to posts without having those hashtags appear in the captions, as well as the option of setting specific locations where posts or Stories can be seen.

Developer and blogger Jane Manchun Wong shared screenshots of the features in two tweets, and Instagram declined to comment or provide further details.

The first tweet displays what appears to be the ability to add an unlimited number of hashtags to posts.


Wong also shared the resulting Instagram post, in which the hashtags were not displayed.

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After storm

A post shared by Jane Manchun Wong (@wongmjane) on


The feature appears to be a way for Instagram accounts to have their posts surface in searches for specific hashtags, without having rows of hashtags cluttering the bottom of their captions.

Wong’s second tweet displays a way for Instagram accounts to limit the locations where their posts or Stories can be seen.


Dami Lee of The Verge speculated that this could be a way for brands to avoid having their content appear in regions where they do not conduct business.


david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.
Publish date: September 20, 2018 https://stage.adweek.com/digital/instagram-is-tinkering-with-hashtags-that-arent-displayed-in-captions/ © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT
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