Instagram Joined Forces With TurboVote on a Voter Registration Initiative

An ‘I voted’ sticker will be available to U.S. voters on Election Day, Nov. 6

Instagram is doing its part for National Voter Registration Day Instagram

Instagram is gearing up for National Voter Registration Day by providing voters in the U.S. with the necessary information, as well as creating an “I voted” sticker for Election Day, Nov. 6.

The Facebook-owned photo- and video-sharing network teamed up with TurboVote on ads in Instagram’s feed and Stories that will guide voters on how to register, how to update their voter registration, voting rules in their states and other information.

Instagram added in a blog post, “We’re also making it easier for everyone to share their voting story with friends and family. We’ve seen in past elections that people love to share that they’ve voted through selfies, especially with an ‘I voted’ sticker. We’ll make this experience even more fun with a custom ‘I voted’ sticker in the camera. The sticker will link to Get to the Polls to help voters find their polling location on Election Day.” David Cohen is editor of Adweek's Social Pro Daily.