Instagram Taps Melissa Waters as Global VP of Marketing

She had been CMO at health, wellness and fitness startup Hims & Hers

Melissa Waters - Credit by Instagram
Headshot of David Cohen

Melissa Waters joined Instagram as global vice president of marketing, responsible for leading brand and product marketing.

Waters had been chief marketing officer at health, wellness and fitness startup Hims & Hers.

Prior to that, she served as vp of marketing for ride-sharing network Lyft, following nearly five years at streaming platform Pandora.

Gedioen Aloula, who joined Instagram as global vp of marketing from HP in June 2019, is no longer with the company. David Cohen is editor of Adweek's Social Pro Daily.