Instagram Will Finally Let Users Switch Among Multiple Accounts

Brand managers everywhere will rejoice

Headshot of Marty Swant

Starting this week, Instagram users can switch back and forth between accounts without signing out, the Facebook-owned company announced today.

Other tech companies, such as Facebook and Twitter, added the feature a long time ago. But in the world of jack-of-all-trades social media managers, this update should be a welcome reprieve. The company has been testing the feature on Android and iOS for months, but until today, it hadn't made any official announcements. However, it's a minor addition that will have brand managers around the world avoiding the hassle that comes with logging in and out every time they want to post a photo or check a notification.

Instagram has instructions on its website for how to add and manage the additional accounts. But there is one catch: Users can still only switch among five accounts. Account switching will be available for anyone using version 7.15.

@martyswant Marty Swant is a former technology staff writer for Adweek.
Publish date: February 8, 2016 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT