Instagram’s New On-Platform Campaign Wants to Help Users Find More to Heart

It teamed up with Ogilvy, Instrument and Facebook’s Creative X

Instagram will run weekly ads on its platform Instagram
Headshot of David Cohen

Instagram teamed up with Ogilvy, Instrument and parent company Facebook’s Creative X in-house team on new on-platform campaign Find More to Heart, which kicked off Wednesday.

The focus of the campaign is prioritizing discovery for users and featuring creators who are producing the most compelling content during a time when people need it most, as well as inspiring others to create.

Instagram will run weekly ads on its platform highlighting creator trends, top posts, upcoming music or other live events and trending hashtags within its Explore tab.

All of those things will also find a home on the campaign’s website.

Ogilvy was behind the campaign’s 15-second video spots, while the website is powered by Instrument and Creative X will develop the weekly ads.

Instagram
Instagram
Instagram

david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.
Publish date: May 27, 2020 https://stage.adweek.com/digital/instagrams-new-on-platform-campaign-wants-to-help-users-find-more-to-heart/ © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT
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