Facebook Instant Articles Available to All iPhone Users; Android Next

All users of Facebook’s iPhone application can now access Instant Articles, and the social network confirmed that the feature will launch for Android later this year.

All users of Facebook’s iPhone application can now access Instant Articles, and the social network confirmed that the feature will launch for Android later this year.

Users connected to Facebook via their iPhone apps who see lightning bolts in the top-right-hand corner of posts from participating publishers in News Feed can click on the stories to access them 10 times faster than standard mobile Web articles.

Product manager Michael Reckhow announced in a Facebook Media blog post that a public beta of Instant Articles for Android will be available last week, with a full launch slated for later this year.

Facebook introduced Instant Articles in May, and its nine launch partners were:

Reckhow said in the blog post that the following partners will join the fray:


He also provided details on how some of Facebook’s partners are taking advantage of the interactive features enabled by Instant Articles:

Instant Articles from NBC News feature auto-play videos that come to life and begin automatically as readers scroll through the story.

The Atlantic’s photo blog in Instant Articles lets you zoom in and explore the details of high-resolution photos just by tilting your phone.

Readers can engage more deeply with BuzzFeed’s Instant Articles by liking and commenting on individual photos and videos throughout the story.

Beautiful photo galleries in Instant Articles from The New York Times are seamless to swipe through.

National Geographic’s Instant Articles let readers explore where the story happened with geo-tagged images that open interactive maps.

Readers: Have you encountered any Instant Articles yet? What were your impressions?

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david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.
Publish date: October 20, 2015 https://stage.adweek.com/digital/instant-articles-all-iphone-users-android-next/ © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT