The drinks flowed and the gossip whirled during last night’s launch party at the Daily Mail‘s New York headquarters on Astor Place, celebrating the evolution of MailOnline to the U.S.-friendly DailyMail.com masthead and URL.
Party host Jenny McCarthy (never far from the side of new hubby, Donnie Wahlberg) was beaming. No doubt in part because of her new gig on SiriusXM, Dirty, Sexy, Funny with Jenny McCarthy, which the former co-host of The View described to FishbowlNY as “amazing!” McCarthy doesn’t mince words on her show and was similarly forthcoming about her thoughts on the recently revamped ABC talk show. “Um, I’ve seen it… once,” she told us before quickly adding, “I’m so happy to have my SiriusXM show.”
When addressing the crowd, which included Kelly Killoren Bensimon of the Real Housewives franchise and Kiss bassist Gene Simmons, McCarthy aptly lauded the UK tabloid’s shift to a .com, but joked, “I’m just hoping they never talk sh*t about us.”
Jon Steinberg, CEO of Daily Mail North America, described the masthead and URL change for U.S. visitors as “essential” for the support of American advertisers. It was no coincidence that T-Mobile CEO John Legere was mingling in the crowd or that Anheuser-Busch was an event sponsor.
MailOnline will continue to be the masthead for the brand in the UK and the rest of the world, with the exception of Australia, where the site is known as Daily Mail Australia.