The TV dominance of cable and satellite seems to be eroding quickly this year, as more and more content becomes available on streaming services or for purchase a la carte.
Some observers said traditional TV packages were doomed the day HBO announced it would soon offer its streaming service to viewers without a cable package. While likely not a death knell unto itself, the HBO news came in tandem with venerable network CBS' launch of a streaming service this month that would let cord cutters watch new and classic shows for $5.99 a month.
But while streaming services like Netflix, Hulu Plus and Amazon Prime Video seem to be overtaking traditional TV, the impact on pay TV appears to be a gradual one. According to recent numbers reported by USA Today, the percentage of U.S. households with traditional pay-TV subscriptions is expected to drop from 87 percent this year to 84 percent in 2017. If accurate, that's not exactly an exodus.
So what's your household situation? Are you strictly digital, or do you keep up a TV subscription to stay up to date on your favorite shows and sports?
Join us—along with Hulu advertising sales svp Peter Naylor—for a one-hour Twitter conversation about TV and video trends. #AdweekChat kicks off at 2 p.m. ET, and all are welcome to participate.
How to take part in #AdweekChat:
1. Make sure you're following Adweek on Twitter.
2. Log in to Twitter around 2 p.m. ET (11 a.m. PT) today.
3. Watch for questions being posted by @Adweek and jump in with your own responses. Use the #AdweekChat hashtag in each post to ensure you'll be part of the conversation.
Hope to see you then!