A survey from Arketi Web Watch Media reports that journalists are on LinkedIn more than any other social network. In other words 92% of today’s journalists are now actively using LinkedIn. That is up from the reported 85% of two years ago.
“That’s more than any other social network,” said LinkedIn marketing expert Kristina Jaramillo. “Small business owners, marketing executives and PR professionals need to take advantage of the huge opportunities to get more publicity with LinkedIn.”
Jaramillo recommends starting your own LinkedIn group and community — and start sharing your content and information freely. Jaramillo says, “This will give prospects and referral sources a sneak preview into your expertise so they’ll feel more comfortable investing in your products and services.”
Another added benefit is media professionals will have the opportunity to see the type of content you can provide their readers, listeners and viewers. If you think about, you will be able to keep your information in front of the media. When they need someone of your expertise, they’ll consider talking to you first.
You might have a better chance of being published, featured or quoted if you promote your wares on LinkedIn and invite LinkedIn community to connect with you. “This way, you can stay in touch with them, which gives you a greater chance of getting multiple media mentions from that single source — instead of getting just one-time mentions,” concludes Jaramillo.