Justin Bieber Makes Lame Italian Food Joke and Instagram Eats It Up

Pop star is among the top social video brands

Headshot of Christopher Heine

If you needed more proof that it's Justin Bieber's world and we are all just living in it, consider his latest social media triumph.

So he's walking in a beautiful Italian urban plaza recently, and to commemorate the event on Instagram, he shoots a quick social video where he utters "fettuccine Alfredo" in his best fake Italiano and then asks his bodyguard whether he wants to get some. (The helpful hulk, in case you are wondering, answered his boss with a "yes.")

Riveting stuff, huh? Hilarious, ri-i-i-ght?

Well, it was good for 758,000 likes and comments on Instagram. Talk about brand power. And jest all you want, but the constant traditional and digital media work that Biebs puts in should help him fill venues decades down the road after his star has faded and new lip-syncing kids reign.

Meanwhile, other brands such as BMW and Urban Outfitters were also best-in-class from Oct. 6-12 when it comes to Instagram videos.

The Shareablee/Adweek chart below features eight categories (auto, beauty, consumer electronics, retail, fashion, celebrity, sports leagues and TV shows) that appear every week and showcase the best branded effort. Two wildcard niches are always sprinkled in, and we've chosen pro sports teams and magazines for this week's edition.

So check out Bieber, BMW, Urban Outfitters the other winners' videos while seeing what kind of reach the brands accomplished.

@Chris_Heine Christopher Heine is a New York-based editor and writer.
Publish date: October 17, 2014 https://stage.adweek.com/digital/justin-bieber-makes-lame-italian-food-joke-and-instagram-eats-it-160848/ © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT