Kaptur Raises $2 Million for Social Photo Album Service

Kaptur has raised $2 million from early stage venture capital firms and angel investors. The photo curating site that loads all your friends’ pictures and status updates from Facebook and Twitter into one album is gearing up for more weddings, baby showers, concerts, and other events with new mobile and tablet apps.

The site launched with a bang on New Year’s Eve 2011, when the company teamed with GetMarried.com on a live wedding in Times Square.

Prior to that, Kaptur’s RecreateMyNight tool helped performers collect tweets, status updates, and pictures from their fans. David Guetta, the music producer and DJ best known for “Sexy Chick” (featuring Akron) and “Who’s that Chick” (featuring Rihanna) used it to make a slideshow of his 2010 tour. The company also has partnerships with Beyoncé, Red Bull, EMI, Sony, WeddingWire and Vera Wang.

Kaptur’s main product, a printing service, lets users create personalized sets of cards with assorted pictures from their social media sites. I actually used it for my thank-you cards to my wedding guests.  After the honeymoon, I loaded all my pictures from our road trip along the California coast so I could send each guest a unique picture with a story from the road. The cards were 5″ x 7″, printed on clean linen stationary, and arrived in about two weeks.

Kaptur now has 120,000 registered Web users who have aggregated tens of millions of media assets. Although weddings have helped the site grow – Kaptur now has about 1 percent of the market – the company plans to market the service for baby showers, vacations, family events, sporting events, and other verticals as well.

“We are thrilled to be in a position to build upon our early success,” said Tejpaul Bhatia, founder and president of Kaptur in a statement.  “Now we can further enhance our online platform as well as expand to mobile, tablet and television devices to make it even easier to ‘capture’ memories with Kaptur.”

The company expects to begin another round of funding early next year. Current investors include angels Archie Cox, Deb Meijer, John Quigley, and Prakash Mishra; and venture firm Green Hat Partners.

Publish date: March 17, 2012 https://stage.adweek.com/digital/kaptur-raises-2-million-for-social-photo-album-service/ © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT