Kenshoo, a Facebook Marketing Partner, announced Thursday that they’ve tapped Steven Hartman, formerly of VigLink, as the company’s new vice president of marketing.
Hartman was previously VigLink’s vice president of marketing and will lead Kenshoo’s global marketing team. He has also been vice president of product marketing at Acxiom, vice president of marketing for Rubicon Project and the senior director of product management and product marketing at Yahoo.
Hartman described why he’s joining Kenshoo in a press release:
Two factors stood out among the many reasons I chose to join Kenshoo: the people and the impressive portfolio of loyal customers. Kenshoo’s cultural values of innovation, passion and humility stood out to me immediately as I met the team. Their tireless pursuit to improve an already impressive platform and the level of commitment for customer success, cemented my decision to be part of telling the Kenshoo agile marketing story to the world. The result of those values are very apparent with a business that now manages over $5 billion in advertising spend across a customer base that includes half of the Fortune 50 and all 10 top global ad agency networks.
Kenshoo’s chief revenue officer, Ted Krantz, welcomed Hartman to the company:
Steve’s background across marketing and advertising technology, combined with his direct experience in managing major marketing initiatives in the digital advertising industry give him a unique perspective and understanding of how complex digital ecosystems work and how best to market them. It’s no secret that Kenshoo’s success is built on the quality of our technology. Moving forward, Steve will play a key role in building upon this success and making our value clearer to the world’s marketing leaders.