Putting a face on Facebook data? That’s what one Preferred Marketing Developer is trying to do, as Kinetic Social announced the addition of the Audience Performance Page tool to its software-as-a-service platform.
According to Kinetic, Audience Performance Page allows brands and agencies to analyze audience data via a graphic interface that enables them to better understand their social audiences and what is driving their performance, so that they can refocus their campaigns on segments that are the most successful and prove return on investment to clients.
Campaigns can be analyzed by:
- Objectives: Drill down audience to its campaign objective type.
- Dimensions: Break out metrics attached to the respective objectives.
- Audiences: Visual output summary of audience data within a time range.
- Delivery: A time-series breakdown of audiences with a focus on creative.
Kinetic Social CEO Don Mathis said in a release introducing Audience Performance Page:
Advertisers now know that they need to build their campaigns around data, but the question invariably becomes, “Now that I have data, how do I make sense of it?” Audience Performance Page closes the gap between media planner and data scientist, making it easy and intuitive to get invaluable business intelligence on top of the performance that the Kinetic Social Platform provides.