LAUSD Recruits TV Journalist to Run Its Social Media Channels

The next time SoCal audiences have a chance to watch former CBS2/KCAL reporter Stephanie Abrams (pictured), it will be on the YouTube channel of the Los Angeles Unified School District (LAUSD). Per a report in the Los Angeles Daily News by education reporter Barbara Jones, Abrams is the district’s new social media coordinator and will be taping weekly news updates for dissemination on the Internet as well as via the District’s in-house channel KLCS.

Abrams is already busy tweeting out good news @LASchools, such as Granada Hills Charter High’s repeat victory at California’s Academic Decathlon. Ditto for the Internet’s other leading social media platform:

One of Abrams’ first tasks was relaunching the district’s Facebook page, which on Monday featured a photo of students from 186th Elementary School hanging out at The Tonight Show with Jay Leno.

According to Jones, the LAUSD has also instituted a new social media policy for all of its employees, which dictates that teachers must keep separate personal accounts and maintain complete student confidentiality.

[Photo courtesy LAUSD]

@hollywoodspin Richard Horgan is co-editor of Fishbowl.
Publish date: March 20, 2012 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT