Daily Mail Does the Lena Dunham Math

Pop quiz time. Is the following a newspaper article paragraph or a newspaper article headline?


If you guessed latter, you obviously know your way around Daily Mail SEO sorcery.

Each loft in the five-unit Brooklyn building chosen by Dunham has its own elevator. To the credit of bylined reporters Sara Nathan and Annette Witheridge, the street signs in the first shot of the building featured in the article are blurred out.

However, anyone who knows Brooklyn well now knows where Dunham and her boyfriend Jack Antonoff are living.

@hollywoodspin rhorgan@gmail.com Richard Horgan is co-editor of Fishbowl.
Publish date: December 8, 2014 https://stage.adweek.com/digital/lena-dunham-jack-antonoff-brooklyn-loft/ © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT