At the Mall of America, bigger is better. In addition to 520 stores and 50 restaurants, the 4.2-million-square-foot complex is home to a towering LEGO robot, a giant green sea turtle (among the 10,000 creatures at the Sea Life Aquarium), and a roller coaster known as the SpongeBob SquarePants Rock Bottom Plunge. The holiday season inevitably brings a new crop of outsized attractions and this year, design is in the mix as HGTV readies its Holiday House, a life-size gingerbread manse that will debut in the mall’s rotunda (hang a right at the 44-foot-tall Christmas tree) on the day after Thanksgiving. No word as to whether actual gingerbread is involved, but the house will host a steady stream of demonstrations, meet and greets, and other events with the likes of Genevieve Gorder, Vern Yip, Carter Oosterhouse, and Sara Peterson, editor-in-chief of HGTV Magazine. Even Scrooges with no interest in the house’s thrice-daily “spectacular holiday light show” can stop by on the way home to have purchases gift-wrapped by HGTV elves.
Publish date: October 29, 2012 https://stage.adweek.com/digital/life-sized-gingerbread-house-coming-to-mall-of-america/ © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT