Carousel for Sponsored Content enables brands on LinkedIn to share up to 10 images on cards that users can swipe through horizontally. Each card can be customized. Video is not yet a part of LinkedIn’s carousel ads, as it is for Facebook, Instagram and, via inclusion in tweets, Twitter.
LinkedIn said that in additional to standard metrics such as click-through rates and number of leads generated, brands can also measure clicks and impressions by individual cards in carousel ads.
The professional network said in a blog post that more than 300 advertisers have beta-tested carousel for Sponsored Content—including Cotton Inc., TitanHQ, Volvo Car Canada and RBC Wealth Management—adding that nearly 75 percent of those beta-testers saw higher click-through rates than for standard Sponsored Content campaigns.
LinkedIn added, “Because carousel ads are interactive and have eye-catching visuals, they stand out in the newsfeed. Your stories become tangible and encourage your audience to engage with your brand on both desktop and mobile. Behind every decision-maker is a real person, and carousel ads let you show off your brand’s personality, which draws your audience in and helps them connect with you.”