LinkedIn Refreshes Profile Pages

25 million profiles viewed daily, says company

LinkedIn is revamping its core profile pages.

Starting Tuesday (Oct. 16) the company's 175 million users will see a host of new tools and user options on their Linkedin profile pages, part of an overhaul CEO Jeff Weiner described as “one of the biggest changes to a LinkedIn pillar product in the company’s history,” during an event at its Moutain View, Calif., headquarters.

The changes to Linkedin's profiles include several new photo, biography and editing options. But overall, the biggest difference in profile pages are a series of new features Linkedin hopes will encourage users to share a whole lot more content via the networking site.

For example, as Linkedin continues to add 175,000 profiles a day, it now provides users with "recommend sections" which they can use to bolster their profiles, such as projects they’re working on, languages they speak, test scores and courses they’ve taken. To further engender profile-building, the company has also added a visualization of profile completeness alongside its right-rail graphics.

The new profile pages also break down a person's various networks by categories—including companies, schools, locations and industries. Plus, the company appears to be acknowledging the importance of fresh content for its profiles by placing its activity feed atop its pages just under the bio box.

"Linkedin has rebuilt profile editing,” said product manager Aaron Bronzan. 

To that end, the company is also adding ways for users to beef up their own profiles via others’. For example, a user can check out someone’s skills and expertise and click to endorse them through a new endorsement tool. The endorsement will then pop up in that person’s activity feed and likely lead them to endorse the initiating user.

Users can also search through each other’s connections to find new contacts. Through September, LinkedIn has notched 3 billion people searches, and Weiner said it’s on path to hit 5 billion searches this year.

Publish date: October 16, 2012 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT